More than 70,000 units of Ford’s F-Series truck were purchased in May 2025, making it the most bought model, far ahead of any rival pickup.
Chevrolet Silverado and Ram Pickup follow closely behind, still unable to unseat the “king of trucks.”
This data comes from closely monitoring the market performance of major truck manufacturers within the review months, courtesy of Good Car Bad Car Automotive Sales Data.
TL;DR
- The Ford F-Series led with 79,817 vehicles sold.
- EVs like the Rivian R1T (596) and Tesla Cybertruck (2,104) grew in numbers but remained a small part of the market.
| wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Truck Model | Units Bought (May ‘25) | Units Bought (April ‘25) |
|---|---|---|---|---|---|---|---|
| 1 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | Ford F-Series | 79,817 | 72,765 |
| 2 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | Chevrolet Silverado | 55,942 | 53,870 |
| 3 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | Ram Pickup | 33,477 | 32,237 |
| 4 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | GMC Sierra | 31,783 | 30,606 |
| 5 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | Toyota Tacoma | 26,504 | 23,036 |
| 6 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | Toyota Tundra | 13,956 | 14,026 |
| 7 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | Ford Ranger | 6,319 | 7,006 |
| 8 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | Nissan Frontier | 5,651 | 5,442 |
| 9 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | Jeep Gladiator | 4,679 | 4,505 |
| 10 | Monica Ebunoluwa | 02/06/2026 02:30 PM | Monica Ebunoluwa | 02/06/2026 02:30 PM | Honda Ridgeline | 4,289 | 4,274 |
Ford F-Series: America’s #1 Truck by Volume
The Ford F-Series once again demonstrated why it’s America’s favorite truck, selling an impressive 79,817 units in May 2025.
This strong performance is driven by the F-Series’ versatile powertrain lineup, which includes gas, diesel, hybrid, and electric options, as well as by the success of related models like the Maverick and Ranger.
UPDATE:
According to Ford From the Road, approximately 620,580 F-Series trucks were sold year-to-date through November 2025, making it, again, the best-selling truck in America for the year.
- Ford Maverick sold 34,848 units in Q3, setting a new sales record and attracting nearly 60% new buyers to Ford. Year-to-date, Maverick sales reached 120,904, an increase of 10.9%.
- Ford Ranger saw a strong rebound in Q2 2025, with sales up 36.3%, partly due to the introduction of the new Raptor variant.
Silverado & Ram: Comparing the Closest Rivals
The Chevrolet Silverado and Ram are locked in a close contest for second place, with sales of 55,942 and 33,477 units, respectively, in May 2025.
For context, in the first two months of 2025, the Chevrolet Silverado sold 41,508 units in the United States, still behind the Ford F-Series.
Silverado boasts reliability, while Ram highlights comfort and tech features.
UPDATE:
According to industry sales data for the first three quarters of 2025, over 422,000 Chevrolet Silverado trucks were sold in America.
The Silverado remains the second-best-selling truck behind the Ford F-Series, though its market share has declined slightly.
When combined with the GMC Sierra, General Motors holds the overall sales lead for full-size pickups.
Mid-Size Trucks: Toyota Tacoma & Others Gaining Market Share
Mid-size trucks are gaining popularity, with the Toyota Tacoma leading the way in the US through the first three quarters:
Sales Figures:
- Q1 2025 (Jan-Mar): 59,825 units sold, representing a 177.5% increase compared to Q1 2024.
- Q2 2025 (Apr-Jun): 71,048 units sold, showing a 48.4% increase over Q2 2024.
- Month of August 2025: 26,774 units sold.
Based on these figures, Toyota is projected to deliver approximately 262,000 Tacoma pickups in the US in 2025.
The Tacoma’s return to full production capacity, delivering roughly 22,000 units per month, has been a key factor in its sales recovery following a generational change.
The truck’s 61 Market Day Supply (MDS) indicates it is a fast-selling vehicle.
The price of the Tacoma ranges from approximately $31,590 to $64,135, with higher-end trims and options contributing to a higher average sale price compared to some rivals.
Meanwhile, Nissan Frontier posted modest numbers during the same period.
- Q1 (Jan – Mar): 14,481 units of Nissan Frontier sold.
- Q2 (Apr – Jun): 16,117 units of Nissan Frontier sold.
- Q3 (Jul – Sep): 17,032 units of Nissan Frontier sold.
The company recalled 13,719 2025 model-year Frontier pickups due to dimming daytime running lights.
What about Electric, Hybrid Trucks?
EV trucks are starting to make their mark, but they still represent a small portion of the market.
According to the data, in May 2025, the Tesla Cybertruck sold 2,104 units, while Rivian’s R1T sold 596 units.
However, from a broader perspective:
- In Q1 2025, CyberTruck recorded 6,404, while Rivian’s R1T recorded 1,700–3,300, based on company delivery data.
- In Q2 2025, 4,306 units of CyberTruck were sold in total, compared to R1T’s low 1,752 sales.
There’s a context to this performance, though.
Tesla missed its initial production targets for the Cybertruck, and a recall affecting 46,000 units highlighted ongoing quality issues.
Rivian intentionally limited production during Q2 2025 to retool its manufacturing line for the 2026 R1 and the upcoming R2.
ELI5
The Ford F-Series is a favorite truck among Americans; more people buy it than any other.
The Chevy Silverado and Ram 1500 come next, but can’t catch Ford’s lead.
Even the newer electric trucks, like the Tesla Cybertruck, are still newcomers trying to join the game.
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