Adidas is currently the most preferred clothing brand in Saudi Arabia, earning the highest Consideration score among consumers. 

Nike closely follows in second place, while Puma, Zara, and Gucci round out the top five. 

TL;DR

• Adidas (47.9%), Nike (43.2%), and Puma (21.8%) now lead Saudi Arabia’s clothing preferences, ahead of luxury and fast-fashion labels.
• Luxury labels and fast-fashion brands like H&M and Gucci saw their Current Consideration scores drop among Saudi shoppers.

The rankings are based on YouGov’s daily consumer tracking data that measures how likely people are to consider a brand for their next clothing purchase. 

It tracked from January to October 2025. 

*Scores represent the percentage of Saudi consumers who say they’d consider buying from the brand next time they shop for clothes.

Sportswear’s Growing Grip on Saudi Consumers

Five of the top ten brands (Adidas, Nike, Puma, and Under Armor) are sportswear labels. 

Combined, they command more than 130 points in consideration scores, showing that athletic wear has become mainstream fashion.

Saudi youth, who make up more than half of the country’s population, increasingly see sportswear as casual daily wear rather than just gym gear. 

The Kingdom’s Vision 2030 reforms have also boosted interest in sports, fitness, and outdoor activities, making brands like Nike and Adidas part of everyday expression.

Adidas, with its 47.9 score, leads the pack mainly due to its strong brand image, local store presence, and association with global sports icons. 

Luxury and Fast Fashion Trail Behind

Luxury and Fast fashion players Gucci (19) and Zara (19.3) remain strong mid-tier performers. 

They cater to the urban, trend-driven shoppers who want affordability and quick access to new styles. 

Yet even these two are now competing for attention with sportswear labels that have successfully merged fashion and comfort into a single powerful narrative.

The Market is Changing

The Saudi Arabia activewear Market size was valued at $7.26 billion in 2024 and is projected to reach $16.14 billion by 2033, according to Deep Market Insights. 

The YouGov data shows that consumer loyalty in the segment is especially high among the 18–34 age group, with nearly one in two young Saudis saying they “regularly buy” sportswear.

This is where the trend gets even more interesting. 

As Saudi women continue to enter the workforce and sports participation rises, especially after recent government reforms, offering stylish, modest-friendly activewear has become a cultural winner.

Brands offering stylish, modest-friendly activewear have become cultural winners. 

Nike’s release of the Pro Hijab in the region is a strong example of local adaptation that resonates deeply.

ELI5

Saudi shoppers are prioritizing sportswear right now, and they’re doing it in numbers. 

Adidas is the runaway winner above Nike, Puma, and Under Armor. Legacy luxury and fast-fashion names are losing purchasing share. 

The main reasons for this trend are high-profile sports investments and growing participation in sports. 

Brands that act quickly to meet demand for functional, stylish, and locally relevant sportswear are likely to win the next chapter.

Sources: 

YouGov BrandIndex